The HeadlinerSEO blog
Search, AI answers and a calendar you keep
Practical notes for site owners on how articles get researched, approved and found — with the sources linked under every post.
Does Google penalize AI-written content?
Google's position is about quality, not authorship. Here is what its guidance says, where AI content does get into trouble, and where a human approval step fits.
Keyword does google penalize ai contentRecent posts
Latest from the blog
- SEO basics
How to choose a target keyword for a small business site
Start from what you sell and who already ranks for it. A practical way to pick one keyword per page without a specialist tool.
- SEO basics
What a meta description does — and what it doesn’t
It can shape the snippet under your title in the results. It is not a ranking lever, and Google may rewrite it. Write it for the click.
- Content planning
A 30-day content plan, built from the search results
Instead of brainstorming topics, read what already ranks in your market and plan around the gaps. One topic per day, each with its own keyword.
- Content planning
Why your blog goes quiet — and how a calendar fixes it
Most business blogs don't fail on quality. They stop the week the owner gets busy. A calendar with approval as the only manual step changes that.
- Search Console
Reading the Search Console performance report
Clicks, impressions, CTR and average position — what each one counts, and why impressions usually move before clicks do.
- Publishing
Publishing to WordPress without copy-paste
Headings, images, meta description, tags: moving an article into WordPress by hand takes longer than reading it. A plugin connection removes that step.
Topics
Read by topic
- AI contentHow search engines treat AI-assisted writing, and how to write pages AI answers can quote.2 posts →
- SEO basicsKeywords, titles, meta descriptions — the parts every page needs.2 posts →
- Content planningTurning search results into a calendar you can actually keep.2 posts →
- Search ConsoleReading Google’s own data about your site.1 post →
- PublishingGetting an approved article onto your site, in every language.2 posts →