{"id":84,"date":"2026-10-21T09:00:00","date_gmt":"2026-10-21T07:00:00","guid":{"rendered":"https:\/\/blog.headlinerseo.com\/sk\/co-robi-meta-popis\/"},"modified":"2026-10-21T09:00:00","modified_gmt":"2026-10-21T07:00:00","slug":"co-robi-meta-popis","status":"publish","type":"post","link":"https:\/\/blog.headlinerseo.com\/sk\/co-robi-meta-popis\/","title":{"rendered":"\u010co rob\u00ed meta popis \u2014 a \u010do nie"},"content":{"rendered":"\n<p class=\"intro wp-block-paragraph\">Meta popis je kr\u00e1tke zhrnutie v k\u00f3de str\u00e1nky. Google ho m\u00f4\u017ee zobrazi\u0165 ako \u00faryvok pod va\u0161\u00edm titulkom vo v\u00fdsledkoch vyh\u013ead\u00e1vania \u2014 a to je cel\u00e1 jeho \u00faloha.<\/p>\n\n\n\n<section class=\"wp-block-group keypts is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">To hlavn\u00e9<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Google m\u00f4\u017ee pou\u017ei\u0165 v\u00e1\u0161 meta popis ako \u00faryvok, alebo si ho nap\u00ed\u0161e s\u00e1m zo str\u00e1nky.<\/li>\n\n\n<li>Je to p\u00e1ka na kliknutia, nie na poz\u00edcie.<\/li>\n\n\n<li>Na ka\u017ed\u00fa str\u00e1nku nap\u00ed\u0161te jedno jedine\u010dn\u00e9, konkr\u00e9tne zhrnutie.<\/li>\n<\/ul>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"co-robi\">\u010co rob\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea dokument\u00e1cie Google o \u00faryvkoch pou\u017eije meta popis vtedy, ke\u010f opisuje str\u00e1nku lep\u0161ie ne\u017e in\u00e9 \u010dasti obsahu. Dobr\u00fd popis e\u0161te pred kliknut\u00edm povie h\u013eadaj\u00facemu, \u017ee t\u00e1to str\u00e1nka odpoved\u00e1 na jeho ot\u00e1zku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"co-nerobi\">\u010co nerob\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Napch\u00e1vanie k\u013e\u00fa\u010dov\u00fdch slov str\u00e1nku vo v\u00fdsledkoch neposunie. Google navy\u0161e m\u00f4\u017ee vytvori\u0165 \u00faryvok z textu str\u00e1nky, najm\u00e4 ke\u010f sa dopyt lep\u0161ie hod\u00ed k inej \u010dasti \u010dl\u00e1nku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ako-ho-napisat\">Ako ho nap\u00edsa\u0165<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konkr\u00e9tne op\u00ed\u0161te, \u010do str\u00e1nka \u010ditate\u013eovi d\u00e1va.<\/li>\n\n\n<li>Nech je jedine\u010dn\u00fd pre str\u00e1nku \u2014 opakovan\u00e9 popisy nikomu nepom\u00e1haj\u00fa.<\/li>\n\n\n<li>Ak sa prirodzene hod\u00ed, spome\u0148te cie\u013eov\u00fd v\u00fdraz; nen\u00fa\u0165te ho tam.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">\u010cast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\" open><summary>Ak\u00fd dlh\u00fd by mal by\u0165?<\/summary>\n<p class=\"wp-block-paragraph\">Google skracuje \u00faryvky pod\u013ea \u0161\u00edrky zariadenia, preto dajte naju\u017eito\u010dnej\u0161ie slov\u00e1 dopredu namiesto p\u00edsania na po\u010det znakov.<\/p>\n<\/details>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sources\">Zdroje<\/h2>\n\n\n\n<ol class=\"wp-block-list sources\">\n<li><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\">Control your snippets in search results<\/a><br><small>Google Search Central<\/small><\/li>\n\n\n<li><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/title-link\">Influencing your title links in search results<\/a><br><small>Google Search Central<\/small><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4\u017ee ovplyvni\u0165 \u00faryvok pod va\u0161\u00edm titulkom vo v\u00fdsledkoch. Nie je to p\u00e1ka na poz\u00edcie a Google ho m\u00f4\u017ee prep\u00edsa\u0165. P\u00ed\u0161te ho pre kliknutie.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_head_keyword":"na \u010do sl\u00fa\u017ei meta popis"},"categories":[62],"tags":[71,70],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-zaklady-seo","tag-on-page-sk","tag-uryvky"],"_links":{"self":[{"href":"https:\/\/blog.headlinerseo.com\/sk\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.headlinerseo.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.headlinerseo.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.headlinerseo.com\/sk\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":0,"href":"https:\/\/blog.headlinerseo.com\/sk\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.headlinerseo.com\/sk\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.headlinerseo.com\/sk\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.headlinerseo.com\/sk\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}